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As the marketplace becomes increasingly sophisticated, The Lazar Group remains committed to helping companies achieve challenging research goals. Through vast experience of speaking to a myriad of targets in their own specialized language, we provide powerful leadership for discussions across differing business and consumer segments:
- Traditional consumers of all ages, lifestages and lifestyles
- Blue collar, pink collar, white collar employees
- Technicians to para-professionals from varied fields
- Low to mid-level managers to department heads and top corporate decision-makers
- Highly specialized leaders in their area of specialization
- Core users and important middle dealers/customers/distributors
The Lazar Group’s power to delve deeply and understand varying market dynamics also comes from extensive category knowledge:
- Food: Cooking utensils, recipes, ingredients, methods and sources, COPs, sides, produce, snacks, desserts & baking, condiments, eating habits, varied eat-in/take-out channels, nutrition & nutraceuticals, food service
- Beverages: CSDs, coffee, teas, milk, juice, bottled water, formula, alcohol, supplements, meal replacements, cross-channel purchasing outlets
- Household: Home cleaning products, hard and soft-surface protection & soil prevention, laundry and stain removal, air freshening and purification, home organization, gardening, décor items and trends, HVAC systems, building materials/improvements, appliances
- Health & Beauty Aids: Skin, hair, body, hygiene, beauty, cosmetics, fragrances, shaving, aromatherapy, spa treatments
- Apparel & Jewelry: Everyday, luxury, intimate apparel, outer garments, sports apparel
- Recreation: Indoor & outdoor entertainment, hobbies, sports
- Travel: Hotels, airlines, food, destinations, activities, business and pleasure travel
- Business-to-Business: Services, equipment, computers & peripherals, communications products & methods, sales force tools, ordering/inventory mgmt, mergers & partnerships
- Telecommunications: Cellular, wireless, voice, internet, optic cables, PDAs, beepers
- Imaging Technologies: Still cameras, film, lighting equipment, printers, copiers, scanners, computers, software, video equipment, medical radiology imaging equipment and services, image archival and storage products and methods, paper, ink, other consumables
- Digital Technologies: Cameras, computers, PDAs, mobile communications, e-mail/web applications for consumer & pros, and many imaging technologies
- Internet: Web strategy, creation & evaluation, shopping habits, usability and optimization
- Healthcare/Medical: Multi-category OTCs and Rxs pre- and post-FDA approval, Txs, radiology equipment/processes and consumables, diagnostic devices/training/services, managed care/disease management, nutrition, hospital programs/services, throughput, hospital alliance and partnerships, patient education
- Insurance: Financial, healthcare, BTB, automotive
- Financial: Products, services, trends, investment styles, banking
- Automotive: Vehicles, transportation choices, fleet mgmt, security, features
- Manufacturing & Chemicals: Processing issues, products, by-products, systems, federal guidelines, emergent technologies
- Education: Trends, teaching materials and resources, publications, web applications & development, library services and products
- Human Resources: Morale, benefits, restructuring, training
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