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The Lazar Group, a nationally regarded marketing research firm since 1990, conducts qualitative research and provides strategic direction for many Fortune 500 corporations, leading ad agencies, design firms and marketing consulting companies, as well as exciting new ventures.
Annually, we facilitate hundreds of investigative research discussions – focus groups, mini-groups and one-on-ones in a variety of locations – off-site, on-site, in-home, at-work – and utilize many methods – face-to-face or via up-to-date telecommunications vehicles.
We not only help clients gather feedback about their businesses, products and services, but we seek to unveil broader issues, such as trends and changes in market dynamics that may affect future sales.
| | | | | The Lazar Group facilitators and strategists are sought out by clients to assist in developing and optimizing the most critical and conceptual aspects of corporate and brand marketing plans, and new product development, including…
- Need/Gap opportunity assessment
- Strategy & positioning creation, development and refinement
- Product/Concept fit and optimization
- Brand equity and imagery management
- Portfolio management, including strategic partnerships, line extensions and acquisition analyses
- Communications strategy and content: Advertising, direct mail, package structure & graphics, naming, web design, shelf layout/displays
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